Small Business Week Conference

  • Tuesday, October 17th (8:00am - 5:00pm
    & Wednesday, October 18th (8:00am - 5:00pm) 
    at the Chateau Nova, Lynx Room
    Technology & Marketing Expert | Start-Up Fanatic
    10 Tips to Improve Your SMB's Online Marketing
    Every small business owner knows online marketing is important, but it's hard to find the time to keep online profiles updated, and to try new online marketing tactics. To celebrate Small Business Month Erin Bury will help you make over your online marketing, going through 10 simple tips that include everything from social media, to digital advertising, to analytics. You'll leave with a worksheet full of to-dos for your business, as well as exercises to help you improve your online marketing toolkit.      
    Named one of Marketing Magazine's "Top 30 Under 30", Erin Bury is a marketer, former technology journalist, and startup enthusiast. A monthly columnist for the Financial Post and a tech commentator on CTV News, Erin shares the ins-and-outs of entrepreneurship, marketing to millennials, creating a killer personal brand, and how to harness the latest digital trends, from chatbots to VR. If that's not all, her other claim to fame is she's been re-tweeted by Oprah - twice.
    Currently the Managing Director at Eighty-Eight, a creative communications agency that works with consumer brands and technology companies to tell their stories, Erin has worked with brands including Sony Pictures Television, Torstar, Yellow Pages, and PayPal, as well as with countless startups. Erin was formerly the managing editor at startup publication BetaKit, and the director of communications at Sprouter, which was acquired by Postmedia in 2011.
    Supporting & Growing Aboriginal Business in Yellowknife 
    Vice President, Operations | Canadian Council for Aboriginal Business
    David will share his analysis of the Aboriginal business landscape in Canada and the work that the Canadian Council for Aboriginal Business does. His presentation will provide insight into the questions: "What can Canada be doing to support Aboriginal business, while adding to their bottom line?" and "What can we do as a business community to encourage Aboriginal entrepreneurship and business development in Yellowknife?"      
    David Abbott is of Ojibway and English origin (with family ties to the Pays Plat First Nation in Northern Ontario) is a seasoned management professional, who has over 22 years of private sector experience having gained operational, product marketing, business development and client serving experience through various roles in the financial industry. As the Vice President of Operations, he oversees administration, IT, human resources, membership, marketing, programs and research.
    He has held leadership roles at CIBC Mellon, State Street Canada, RBC Investor Services as well as SS&C Technologies (formerly Financial Models Company, Inc.). He has served on several community boards including the Native Canadian Centre of Toronto, Native Women's Resource Centre of Toronto and is currently a member of the Aboriginal Professional Association of Canada Advisory board.
    David received his MBA from the Edinburgh School of Business, Heriot Watt University.
    Check Your Perception - Business Solutions  
    Certified Mindset Coach 
    Find your boundaries and push them aside, we are going on a tour of our subconscious mind! Discover how your subconscious affects your perception and how that perception influences your success. In the process of learning about ourselves we will also uncover strategies for moving our clients forward and realizing what has held them (and ourselves) back all along.   
    Robin began a career in health and wellness in 2003. Since then Robin has been dedicated to teaching mindset strategies and health and fitness, her contagious energy and positive outlook has ensured she excelled in all areas.

    Along with being a passionate Group Fitness Instructor and Martial Artist, she owns O'Grady Consulting. In addition she runs an annual apprenticeship program, mentoring new instructors into the AFLCA.

    Robin has become a regular Presenter and Educator at facilities and conferences across North America and is proud to be a Certified Mindset Coach, Master Trainer for Lebert Fitness and Assistant Trainer for the AFLCA.

    Robin is a passionate educator and with her positive energy and radiant smile Robin's sessions are always uplifting and inspiring! 
    Why Mining Matters, Now And In The Future  
    Panel Discussion and Q&A    
    During this session, each panelist will have 20 minutes for a presentation, followed by a moderated discussion and Q&A from the audience.  
    Public Awareness Manager | NWT & NU Chamber of Mines 

     Doug will provide an overview of the current state and economic impact of the exploration and mining industry in the NWT and Yellowknife and will share insight into future trends and opportunities.

    Doug  joined the Chamber of Mines in June of this year and is responsible for producing the organization's communications products which highlight the benefits and opportunities associated with responsible exploration and resource development in the North. His skills include media relations, digital/social media, document production, branding, and writing/editing. Prior to joining the Chamber of Mines, Mr. Ashbury was Adviser, Communications with Diavik Diamond Mines Inc., where he produced the company's external and internal communications for 16 years. Prior to joining Diavik in 2001, he was business editor/journalist with Northern News Services.
    Managing Director | Macdonald-Laurier Institute
    Brian Lee Crowley has headed up the Macdonald-Laurier Institute (MLI) in Ottawa since its inception in March of 2010. MLI has emerged as a national thought leader with its wide-ranging, mutli-year project, Aboriginal Canada and the Natural Resource Economy. By drawing on a team of experienced experts in the field, including former Assembly of First Nations chief Ovide Mercredi, this project is producing solutions on difficult public policy questions.
     He is the author of numerous books, including two bestsellers: Fearful Symmetry: the fall and rise of Canada's founding values (2009) and MLI's first book, The Canadian Century; Moving Out of America's Shadow.  The Canadian Century was awarded with the 2011 Sir Antony Fisher Award for excellence in think tank publications, the third time one of Dr. Crowley's publications has been so honoured. 
    From 2006-2008, Crowley was the Clifford Clark Visiting Economist with Canada's federal Department of Finance. He holds a doctorate in political economy from the London School of Economics and has taught politics, economics and philosophy at various universities in Canada and Europe.   
     With Senior Fellow Ken Coates, he released two papers examining how the Northern Gateway pipeline and other energy projects should be a model for cooperation between First Nations and development companies.  
    Read his paper, New Beginnings: How Canada's natural resource wealth could re-shape relations with Aboriginal people HERE.
    Read his paper, The Way Out: New thinking about Aboriginal engagement and energy infrastructure to the West Coast HERE.  
    Panel Moderator 
    President & CEO | Det'On Cho Corporation
    Tourism Trends, Investments & Why It All Matters (and How You Can Take Advantage Of These Opportunities) 
    During this session, each panelist will have 20 minutes for a presentation, followed by a moderated discussion and Q&A from the audience.  
    Director, Policy, Communications & Economic Development | City of Yellowknife 
     In her presentation, Kerry will discuss the City's efforts to increase tourism in Yellowknife, including the creation of an accommodation levy and a Destination Marketing Organization - and why that's important. Now that the City of Yellowknife is providing Visitor Information Services, she'll share some insight into visitor numbers and their economic impact. 
    Executive Director | NWT Tourism 
    In her presentation, Cathie will share insight into NWT Tourism and the work they're doing to promote the NWT as a tourist destination. She'll share the success of the Secrets campaign, provide insight into tourism trends and share a few tips and tricks to help you benefit from the increasing number of tourists coming to Yellowknife. 
    Panel Moderator 
    Executive Director | Yellowknife Chamber of Commerce
    Want To Do Business With The Government? Here's Everything You Need To Know!
    Three back-to-back presentations will teach you everything you need to know to do business with all 3 levels of government - federal, territorial and municipal. 
    Procurement Team Leader | Office of Small & Medium Enterprises, Public Services and Procurement Canada
    Manager Contract/Procurement Quality Assurance | Department of Infrastructure, GNWT
    Procurement Officer | Corporate Services, City of Yellowknife
    Yellowknife's Hidden Economy    
    During this engaging panel, each panelist will give a 20-minute presentation followed by a moderated discussion and audience Q&A.
    Aerials North & aRTLeSS Collective  
    Drones are becoming a norm in conducting research, and the industrial applications are ever evolving. Hear how Aerials North, a creative arm of aRTLeSS Collective,offers HD-5K video and high-resolution photography of an Arctic world seen from a whole new perspective. Hear about the work on the CBC show, Life at the Top, recent work at the Canadian High Arctic Research Station (CHARS) in Cambridge Bay, an upcoming documentary shot in the Nahanni and the industrial work of drones at Giant Mine. Learn more about safety and the legal issues surrounding drone use and how they are specific to the North. Finally, be prepared for breath taking, jaw dropping clips from productions and mine aerials.
    Regional Superintendent, North Slave Region | 
    GNWT, Department of Infrastructure 
    The Yellowknife Airport (YZF) is a significant element of the Northwest Territories economy, and it is currently undergoing a period of change. Find out how these changes will support efforts to transition the facility from a subsidized government program to a self-sustaining entity while enhancing YZF's commitment to the economy, job creation, and community connection. Hear first-hand about the partnerships that have been established to assist in transitioning YZF to a northern economic engine, how the groundwork is being laid for cold weather testing, and why YZF is uniquely positioned as a cold weather testing destination. Learn more about how cold weather testing opportunities provide direct benefits to the north, and why YZF is looking to build additional forward-looking partnerships to build on these successes.  
    Panel Moderator 
    President | Yellowknife Chamber of Commerce
    Unique Stories, Colorful Characters & Breathtaking Beauty - Welcome To The NWT Film Industry 
    NWT Film Commissioner | Film Commission, GNWT
    Camilla will provide an overview of the NWT film industry and what role the Film Commission plays in promoting and facilitating film projects in the NWT. Learn about the economic impacts that film and television productions have on the NWT and opportunities for local businesses to participate. Enjoy popcorn and a brief screening of productions filmed in our very own backyard!  
    Building A Stronger Yellowknife Business Community 
    This session provides attendees with an opportunity to have an open discussion with Board Members of the Yellowknife Chamber of Commerce on issues facing Yellowknife businesses. Board Members of the Yellowknife Chamber of Commerce will rotate through different tables, each with a different topic for discussion. The results of this session will be summarized into a comprehensive report to be shared with all conference participants after the conference. 
  • Want To Do Business With The Government? Here's Everything You Need To Know
    Three back-to-back presentations will teach you everything you need to know to do business with all 3 levels of government - federal, territorial and municipal. 

    Procurement Team Leader | Office of Small & Medium Enterprises, Public Services and Procurement Canada
    Manager Contract/Procurement Quality Assurance | Department of Infrastructure, GNWT

    Procurement Officer | Corporate Services, City of Yellowknife


    ..and Much, Much More! Including...

    A panel on tourism trends, investments and why it all matters (and how you can take advantage of these opportunities)

    A panel presentation on Yellowknife's Hidden Economy which includes cold weather testing and drones!

    An opportunity to voice your concerns to the Board of Directors of the Yellowknife Chamber of Commerce in our interactive session, 'Building a Strong Yellowknife Business Community'

    Stay tuned for our final program, which will be published on Thursday October 12th! 

  • Thank you to our Small Business Week Sponsors

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  • Thank you to the Government of the Northwest Territories, Department of Industry, Tourism and Investment for their support!
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